With more than 156 million vehicle searches per month, one car is sold every two minutes among more than 420,000 advertised vehicles.
Webmotors is the largest online car sales platform in Brazil.
With that number of searches and more than 30 million monthly accesses, 360 thousand users per day and 10 million unique users per month, a new business idea emerged to boost the number of visits and revenues:
To support the consumer during the technical research phase about the car, designing a platform with technical information which currently can only be consulted on the car manufacturers' websites or in magazine and automotive websites.
To support the consumer during the technical research phase about the car, designing a platform with technical information which currently can only be consulted on the car manufacturers' websites or in magazine and automotive websites.
Business goal and challenge
To offer the consumer a platform for consulting technical data of cars in the Brazilian market, combined with video and text analyses from automotive experts and vehicle's owner reviews.
Aggregating vehicle ads from our platform with more than 420,000 advertised vehicles and also offering space for carmakers to buy advertising media, highlights or spaces for customer engagement.
Aggregating vehicle ads from our platform with more than 420,000 advertised vehicles and also offering space for carmakers to buy advertising media, highlights or spaces for customer engagement.
My role
I led part of design process, from research, strategy, concept development, wire-framing and user interface.
Collaborated with marketing team to collect information of our users and share future strategies of user acquisition.
In addition, I worked alongside a Product Manager to define priorities and take business decisions, Editorial Team to see how would be the best way to bring specialist's reviews, texts and videos and Front/Back-End Developers.
The process
User research and interview
Find out who are our users, age, gender, how do they research for vehicle's information, how often they buy new car, how is the process of choosing a new car, what kind of information are more important, etc.
I did several surveys among our users to grab part of this information, together with the marketing department.
User Journey map
Define and have a better understanding of the touch points, where and when we could aggregate vehicle ads from our platform, plan space for carmakers to buy advertising media, highlights or spaces for customer engagement.
Concept and Wire-frame
I designed some concepts to validate the core ideas with the Product Manager and other stakeholders and started to wireframing the user journey, first with paper and pencil sketches, later I started to import the sketches into real wire-frames in Sketch.
Organizing ideas of what information would be relevant to know from the user and the first user story map created.
On the left, first paper pencil wireframes to validate the core ideas. Right some wireframes with navigation flow in Sketch.
User Interface
Home page
Home page (left), example of a home page with space for car manufacturer advertising (center) and full page (right)
Vehicle brand page
Brand page without advertisement (left), page with special advertisement covering the entire page (center)
Space for carmakers to buy advertising media, highlights for customer engagement.
Vehicle page
Mobile version of car model page
Car model page on desktop view
