Hello there! :)
My name is Lucas, I have over 17 years of experience as a designer, and the last 10 years working focused as a Product Designer on B2B, B2C, and SaaS products.
I am used to work with cross-functional agile teams, my expertise covers the entire design process, from discovery, research, strategy, concept development, wire-framing, prototyping, usability testing, to finally delivery.
Working hands-on to understand user needs, business requirements, and brand guidelines to bring creative but solid solutions that can genuinely help and provide an exceptional experience!
Work Experience
Feb 2021 – Now
Senior Product Designer at HSE, Munich
Enhanced E-Com App by refining user journeys through data-driven insights — boosting floor sales and retention. Redesigned search experience led to a 17% increase in purchase conversion on iOS and Android, a 10.9% boost in Add to Cart actions, and a 283% rise in creator profile visits. Initiated the Social Live Commerce journey from discovery to development, backed by strong marketing and user research, successfully addressing diverse user goals and improving actionable insights.
Sep 2018 – November 2020
Senior Product Designer at censhare AG, Munich
Oct 2016 – May 2018
Product Designer - Gold360, São Paulo
Mar 2015 – Oct 2016
UX/UI Designer - Webmotors, São Paulo
Apr 2012 – Oct 2015
Multimedia Designer - Autoesporte, São Paulo
Apr 2008 – May 2011
Graphic Designer / Art Director, São Paulo
Education
2019: Conducting Usability Testing, The Interaction Design Foundation
2016: Kanban, Lean Kanban Inc, São Paulo, Brazil
2015: UX and Usability Mobile & Web, Caelum, São Paulo, Brazil
2014: Strategic management of Innovation, ESPM, São Paulo, Brazil
2014: Branding and Organizational Culture, ESPM, São Paulo, Brazil
2007 – 2010: Visual Communication Bachelor, Centro Universitário Senac, São Paulo, Brazil
Product & UX Skill
• Design Thinking
• User-Centered Design
• Concept Development
• User Journey Mapping
• UX Research (Quantitative & Qualitative)
• Information Architecture
• Conversion Rate Optimization
• Art Direction & Photography
• Typography
• Branding
Design Tools
• Figma / Figjam
• HotJar, Amplitude, and Google Analytics
• Principle
• Flinto
• Adobe Illustrator, Photoshop, InDesign, and Premiere
Collaboration & Product
• Agile & Scrum Methodologies
• Design System Management
• Product Discovery
• Cross-functional Team Collaboration
• MVP Definition
• Stakeholder Communication
Languages
Portuguese: Native
English: Fluent
German: Intermediate
Spanish: Intermediate
Full resume on request.
Thanks! I will reach back to you as soon as possible.