Hello there! :)
Hi, I’m Lucas, a Senior Product Designer with 12+ years of experience (and over 17 in design) turning complexity into clarity across mobile and desktop platforms.
Originally from Brazil and based in Munich for the past 6 years, I work hands-on across the entire product lifecycle, from discovery to delivery, partnering closely with cross-functional teams to craft user-centered, scalable solutions that are as strategic as they are intuitive.
I’m passionate about simplifying high-impact workflows, designing cohesive systems, and shaping experiences that genuinely help people – whether they’re renting a home, managing a tool, or navigating a product ecosystem.
I bring curiosity, care, and just the right amount of chaos to help teams move forward – with better structure, clearer stories, and smarter outcomes.
When I'm not designing, I love to disconnect by taking care of my plants and getting lost in a good book. My time offline is dedicated to family, from playing with my daughter to enjoying a bit of friendly competition with my wife in games like Overcooked and Civilization.
Core Skills & Competencies
UX & Product Strategy
• User-Centered Design (UCD)
• Design Thinking
• Jobs-to-be-Done (JTBD)
• Discovery Processes
• Business-driven Design Thinking
• Experience mapping
• Concept Development
• UX Research (Qualitative & Quantitative)
• User Journey Mapping
• Conversion Rate Optimization
• Remote & hybrid team collaboration
Interaction & Visual Design
• Information Architecture
• Accessibility (WCAG standards)
• Component-based Design
• Micro-interaction Design
• Cross-platform consistency
• Typography
• Art Direction & Photography
• Branding and Identity creation
Design Systems & Platform Thinking
• Atomic Design Principles
• Design System Governance (Figma Component Libraries & Design Tokens)
• Scalable UI frameworks
Leadership & Communication
• Stakeholder alignment
• Storytelling & design rationale
• Design critique & mentoring
• Leading initiatives across squads/tribes
• Design advocacy and cross-team collaboration
Design, Research & AI Tools
• Figma & Figjam
• Sketch & Zeplin
• Adobe Creative Suite (Photoshop, Illustrator, Premiere & InDesign)
• Principle / Protopie / Framer
• CrazyEgg, HotJar, Amplitude, and Google Analytics
• UserTesting
• ChatGPT / Claude (for ideation, content, UX writing, or research synthesis)
• Prompt engineering (basic understanding)
Work Experience
Senior Product Designer Mobile APPs (Android & iOS) at HSE, Munich
Feb 2021 – Now
• Led product discovery and UX design for features that drove key KPIs across the shopping journey.
• Delivered platform-specific interfaces, increasing consistency and user trust across mobile apps.
• Mapped journeys, built use cases, and ran usability testing to validate design hypotheses.
• Maintained and evolved a shared design system and collaborated with developers for scalable delivery.
Key Achievements:
• Boosted purchase revenue by 41.5% in 2023 through redesigned Checkout flow.
• Redesigned Search and Filter UX during migration from FactFinder to ElasticSearch, increasing conversion by 16% on iOS and 17% on Android.
• Optimized the registration flow by combining data analysis, user interviews, and journey blueprints to uncover friction points, cutting completion time from 3m 19s to just 27s and increasing account creation by 75%.
• Launched Live Commerce, driving a 14,9% lift in activation and retention.
• Increased CSAT to 4.9 stars on iOS and Android stores.
Senior Product Designer at censhare AG, Munich
Sep 2018 – Nov 2020
• Redesigned an enterprise SaaS platform using journey mapping, user interview, competitor benchmarks, to improve UX for content managers.
• Ran user testing, benchmarks, and journey mapping to guide design iterations.
• Created and led the development of “censhare Zen”, a modular, scalable design system adopted company-wide to ensure visual consistency, improve accessibility, and accelerate cross-platform product delivery.
• Developed wireframes, prototypes, and interaction models that supported the release of scalable, modular solutions.
• Mentored designers and collaborated to streamline product decisions and communication.
Product Designer - Gold360, São Paulo
Oct 2016 – May 2018
UX/UI Designer - Webmotors, São Paulo
Mar 2015 – Oct 2016
Multimedia Designer - Autoesporte, São Paulo
Apr 2012 – Oct 2015
Graphic Designer / Art Director, São Paulo
Apr 2008 – May 2011
Education
2010: Visual Communication & Graphic Design Bachelor, Centro Universitário Senac
2014: Branding and Organizational Culture, ESPM, São Paulo
2014: Strategic management of Innovation, ESPM
2015: UX and Usability Mobile & Web, Caelum
2016: Kanban, Lean Kanban Inc.
2019: Conducting Usability Testing, The Interaction Design Foundation
Languages
English: C2
German: B1
Spanish: C1
Portuguese: Native
Thanks! I will reach back to you as soon as possible.